AI Outreach for Kenyan B2B — Email, WhatsApp & SMS that get replies
Your AI BDM drafts personalised messages for every prospect, sequences them across days, paces sends to business hours, and stops the moment a reply comes in. Built for how Kenyan SMEs actually win business.
Start Free TrialHow does Fanel's outreach work?
Outreach is one of your AI Business Development Manager's capabilities. Where the directory finds the right Kenyan businesses to sell to, outreach handles the messages that turn them into conversations — personalised email, one-tap WhatsApp, and SMS that lands in the inbox they actually read.
Every message is drafted for the specific prospect, in Kenyan English, sequenced across days, timed for business hours, and capped by daily limits that protect your sender reputation. Replies pause the sequence automatically.
AI-Personalised Email
Your AI BDM reads each prospect profile — sector, county, role, recent activity — and drafts an email that sounds written for that contact specifically. Kenyan English, formal where it should be, never copy-paste cold spam.
WhatsApp via wa.me Links
One-tap WhatsApp send with the message pre-composed. No Twilio bills, no WhatsApp Business API fees — just a wa.me link with the personalised pitch ready to send from your phone.
SMS for the Kenyan Way
For prospects who respond to SMS faster than email — and there are many in Kenya — Fanel sends through Africa's Talking at KES 0.40/SMS. Short, sharp, and tracked.
Sequences with Merge Tags
Multi-step sequences with {{first_name}}, {{company_name}}, {{sector}}, {{county}}. Fanel auto-fills every tag, schedules each step, and pauses the sequence the moment a prospect replies.
Business-Hours Gating
Fanel only sends between 8AM–5PM EAT, Monday to Friday. No 2AM emails making your brand look automated. Daily caps protect deliverability — 30/day per domain by default.
Cultural Guardrails
Every draft passes through Kenya-aware tone rules — formal greetings, M-Pesa references, sector-specific language. Never tone-deaf, never imported American slang.
Why Do Kenyan SMEs Need AI Outreach?
Kenyan B2B is relationship-led. Generic mail-merge blasts get ignored. A founder doing outreach by hand can only reach 10–15 prospects a day and still risks tone-deaf templates from US-built tools. Fanel handles the volume without losing the personal touch.
Outreach at the pace your business actually moves
Kenyan B2B is relationship-led. Cold blasts get ignored. Fanel sends fewer, better messages — sequenced over days, personalised to each contact, and timed for business hours.
Pipeline fills while you do other work
Tell Fanel what you sell, let it match the directory, and approve the pursuits it proposes. Drafts queue up for review, sequences run on a schedule, and replies surface in your dashboard the moment they arrive.
Deliverability built in, not bolted on
Daily send caps per domain, gradual ramp-up for new sender addresses, unsubscribe links in every email, and reply detection that stops sequences instantly. Your domain reputation stays clean.
Three channels, one brain
Your AI BDM knows when WhatsApp will land better than email, when SMS beats both, and when to wait a day before the follow-up. One outreach engine, three channels, every prospect treated like a real conversation.
How Is Fanel Different from Outreach.io or Apollo?
Global outreach tools were designed for US SDR teams hitting 200 cold emails a day. Fanel is built for the Kenyan B2B reality — fewer messages, more personalisation, three channels, M-Pesa pricing.
| Feature | Fanel | Others |
|---|---|---|
| Personalisation | Per-prospect AI drafts with sector and county context | Mail-merge templates with first name only |
| Cultural Tone | Kenyan English, formal greetings, sector-aware language | American defaults; tone-deaf in Kenya |
| Free wa.me links — one tap, no API fees | Twilio/WhatsApp Business API — KES 10+/message | |
| SMS | Africa's Talking at KES 0.40/SMS | Twilio at KES 3+/SMS or no SMS at all |
| Send Window | Business-hours gating (8AM–5PM EAT) | Sends 24/7 — looks like a bot |
| Reply Handling | Auto-pause sequence on reply, surface in dashboard | Manual pause, separate inbox to monitor |
| Currency | KES pricing, M-Pesa STK Push | USD/EUR, credit card only |
| Compliance | Unsubscribe links, KDPA-aware | Generic GDPR templates |
How Much Does Outreach Cost?
Outreach is included in every Fanel plan. Send limits scale with tier; SMS sends are billed pay-as-you-go at KES 0.40/SMS via Africa's Talking.
Plans start at KES 2,999 per month. Pay via M-Pesa STK Push or card. Start with a free trial — no payment required.
Starter
KES 2,999
per month
Find your customers
Growth
KES 9,999
per month
Win more business
Pro
KES 29,999
per month
Own your market
Frequently Asked Questions
Outreach that sounds like you, not a robot
Let your AI BDM handle the message-writing, the sequencing, and the timing. Free trial. No credit card required.
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