Blog
Insights on B2B sales, institutional markets, and AI-powered business development in Kenya.
sectorseducationhealthcare
Five Sectors Where AI-Powered Sales Is Transforming Kenyan SMEs
Education, healthcare, financial services, NGOs, and retail — discover how AI business development is opening doors for SMEs in Kenya's most competitive institutional markets.
15 February 2026Funeli Team
cold-emailoutreachkenyan-market
The Anatomy of a Winning Cold Email in Kenya's Institutional Market
What makes a cold email work in Kenya's B2B institutional market? We analysed thousands of outreach campaigns to find the patterns that get replies.
8 February 2026Funeli Team
business-developmentkenyan-smesinstitutional-sales
Why Kenyan SMEs Lose Institutional Contracts (And How to Fix It)
Kenyan SMEs consistently lose institutional contracts to larger competitors — not because their services are inferior, but because they lack the capacity to consistently prospect, follow up, and present professionally.
1 February 2026Funeli Team