Advanced Scout: finding companies your competitors haven't found
Identify underserved niches within your sector.
When you finish this tutorial:
You have identified 5 underserved companies and sent a differentiated message.
Steps (8)
- 1
Run your standard sector search — note the top 10 companies.
- 2
Filter by Bronze tier only — these are lower-priority to most users.
- 3
Look for companies that have a high sub-sector fit despite lower tier score.
- 4
Check: are any of these in counties less commonly targeted (outside Nairobi)?
- 5
Cross-filter: sector + county that few others target (e.g., Healthcare + Kisumu instead of Nairobi).
- 6
Bookmark the top 5 underserved companies you find.
- 7
Brief Mosi with a message acknowledging you are one of few vendors reaching out to them in their region.
- 8
Checkpoint: 5 underserved companies identified, differentiated Mosi message sent.